Introducing 31 Le Rouge by CHANEL—an embodiment of the spirit of 31 Rue Cambon.

Inspired by the legendary Art Deco mirrored staircase in Gabrielle Chanel’s Rue Cambon apartment, the lipstick case features a faceted, prismatic design that makes it an irresistible object of desire. It unites dualities—blending exquisite aesthetics with practicality, creative innovation with masterful craftsmanship, unique design with fluid style, and sensory luxury with an aesthetic experience—all showcased within a transparent glass case that reveals the metallic gleam of the refillable bullet.

Available in 12 shades—ranging from burgundy to peachy pink, and from brown to jewel-toned red—the palette echoes Gabrielle Chanel’s cherished memories, the virtuosity of the ateliers, and the boundless creativity and vitality of Rue Cambon. These colors are distinctive style statements, created for self-expression, adornment, and the assertion of individuality.

Meticulously developed by CHANEL laboratories, the formula delivers long-lasting wear and a revitalizing sensory experience.

Discover the exclusive services for 31 Le Rouge by CHANEL—a unique beauty encounter available only at CHANEL’s most iconic boutiques and select beauty counters.