The fragrance was designed to celebrate the authenticity, vitality, and diversity of women—unfolding in a natural, expressive, and individual way. Master perfumer Alberto Morillas, working under the creative direction of the brand's Creative Director, crafted Gucci Bloom to capture the rich, heady scent of a flourishing garden. Tuberose and jasmine blend with Rangoon Creeper—a flower from South India used here for the first time in perfumery—to create a rich aroma that transports the wearer to an imaginary garden. The fragrance is housed in a lacquered bottle reminiscent of fine porcelain, featuring a vintage-inspired soft pink hue and a Gucci label appliqué. #InBloom